How to steer clients

FROM A PINTEREST/INSTAGRAM WEDDING
TO SOMETHING MORE ORIGINAL

 

"Can you do this?"
 

With eyes full of hope and inspiration, she looks up from an image on her phone...to you.

You, however, are feeling less than inspired by that image. It may have been inspiring the first time you saw it, maybe even the first several times you saw it. But now that you have done that same arrangement/pose/cake/you-name-it more times than you care to count...not so much. 

But it's new to her and it is her wedding. You want to be empathetic. Maybe you should just smile and nod and make her happy.

You could say, "Yes, I can do that. And here are all the pictures of all the times I have done that." (As your soul withers inside a little more.)

But what if there were another way? A way to make her happy, maybe even more happy, AND for you to feel some real creative fulfillment, too?

The secret lies in your response. With one simple question you can pivot to an infinitely better place. Here it is:

"What is it that you like about this picture?"
 

She probably hasn't thought much about this question yet and her response may surprise both of you. Together you may discover that what she really loves is the color palette, not the actual flowers (or vise versa), or that it's because it feels so natural and unpretentious, or it's because it looks so polished and sophisticated, etc., etc... 

Whatever the case may be, asking this question moves you both to the core of what she really wants rather than the more superficial expression of those values. The more you can get her to tell you why she likes the picture the better your chances are of redirecting those core values into an original (and probably even more authentic) expression of those values. 

WIN-WIN.

Want to Learn More? Register for Wedding Styling 101.

 

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A digital course in the foundations of aesthetics and the art of styling.

BY JOY THIGPEN & EMILY NEWMAN